SOFTSWISS Joins Gaming Operations Academy Training Program
SOFTSWISS has joined forces with Gaming Operations Academy, a leading education center in the iGaming industry, to support the Affiliate Management course. As part of this collaboration, Anastasia Borovaya, Head of Affilka by SOFTSWISS, will serve as a guest lecturer, sharing her expertise in affiliate marketing strategies and program optimization.
Expanding Affiliate Marketing Knowledge
The Affiliate Management course is designed to equip industry professionals with practical skills in affiliate recruitment, relationship management, and performance optimization. Leveraging her 10 years of iGaming experience, Borovaya will provide insights into effective strategies and best practices for building successful affiliate programs.
Affilka by SOFTSWISS supports over 440 brands worldwide and has seen a 58% year-over-year increase in player registrations. Known for its data-driven approach and transparency, the platform recently introduced the Cohort Analysis Report, enhancing traffic evaluation and player behavior insights.
Commitment to Industry Development
Borovaya emphasized the importance of education in affiliate marketing:
“Affiliate marketing is a dynamic and ever-evolving industry, and knowledge-sharing plays a crucial role in its development. Through this course, I look forward to helping professionals refine their strategies and maximize their affiliate program’s potential using the latest tools and insights.”
Strengthening Practical Learning
Elaine Gardiner, Course Director at Gaming Operations Academy, highlighted the course’s real-world focus:
“The Affiliate Management Masterclass is not just about theory. With over 16 years of hands-on experience in Affiliate Management and Program Management, it’s packed with real-life insights, proven strategies and practical advice you can start implementing straight away. We are proud to strengthen the upcoming course with the extensive expertise from Affilka by SOFTSWISS.”