SOFTSWISS Releases Playbook to Guide iGaming Operators on Platform Build vs Buy Decisions
SOFTSWISS has launched a new strategic guide aimed at helping iGaming operators, affiliates, and investors navigate one of the industry’s most critical decisions – whether to build a proprietary platform or license a third-party solution.
Comparing Cost, Time, and Complexity
Titled iGaming Software: Build vs Buy Playbook, the eBook breaks down the real-world implications of both approaches. It provides practical comparisons on development timelines, cost structures, operational risk, and team requirements – critical areas often underestimated during platform planning.
According to SOFTSWISS, building a custom platform could require €2.5 to €5 million and up to 24 months for a minimum viable product, not including the added responsibilities of managing compliance, security, and long-term development. Meanwhile, opting for a licensed B2B solution could cost €500,000 to €1 million in the first year and be launched in as little as six months.
Rise of Hybrid Strategies
SOFTSWISS emphasizes that building in-house offers complete control over product architecture and operations, but also involves long-term obligations such as maintaining compliance, ensuring data security, and continuously developing new features. In contrast, a licensed platform allows teams to focus on brand development, player experience, and growth strategy from day one, though it may limit customization options.
The playbook also explores hybrid strategies, where operators combine vendor infrastructure with custom features. This model is gaining traction among ambitious brands that want greater differentiation without taking on the full burden of end-to-end development. In addition to strategic comparisons, the publication includes expert commentary from SOFTSWISS leadership and insights from operators who have faced similar choices in real-world scenarios.
Denis Romanovskiy, Deputy CTO at SOFTSWISS, commented on the need for a practical resource:
“Building an in-house platform guarantees total control, yet the cost and complexity of re-creating every core feature of other platforms can stall innovation. Choosing a reliable B2B solution provides essential functionality from day one, enabling teams to concentrate on brand positioning, player experience, and strategic growth.”