SOFTSWISS’s Affilka Kicks Off 2025 On a Strong Note
Affilka by SOFTSWISS continues to strengthen its position as a player in affiliate marketing for the iGaming sector. In Q1 2025, the platform reported steady growth across all major performance indicators, while also introducing new tools to improve affiliate and operator efficiency.
More Brands and Players Join the Platform
From January to March, 44 new brands began using Affilka, pushing the total above 450. The number of affiliate accounts grew by over 23%, now surpassing 400,000. Meanwhile, the platform tracked more than 98 million registered players – an 11 million increase compared to the end of last year.
The amount of money paid out to affiliates also went up – by over 13% compared to the last quarter of 2024. That’s a sign that affiliates are bringing in more valuable traffic, and that Affilka continues to deliver results.
Smarter Tools for Gaming Brands
Affilka is also preparing to roll out a new feature, Cross-Brand Player Duplicate Detection. This tool will help operators identify identical player accounts across multiple brands within a single affiliate program. The aim is to enhance traffic quality and optimise marketing spending by reducing redundant acquisition costs.
This follows two other recent updates: Geo-Distributed Redirect, which improves loading speed and conversion by shortening redirect times, and the Cohort Analysis Report, which helps operators assess player behaviour trends in greater detail.