South Australia Expands ‘Take a Break’ Campaign Statewide
South Australia is rolling out its ‘Take a Break’ campaign across the state, building on the success of a recent trial aimed at helping individuals struggling with gambling control. This initiative streamlines the self-exclusion process, enabling participants to limit their gambling activities discreetly and efficiently.
Lessons from the Trial
The trial, which ran for four weeks, showcased the effectiveness and potential of the campaign. During this period, 19 individuals opted to use the self-barring system across 31 venues.
If extended to all active gaming rooms statewide, it is estimated that the campaign could result in over 226 self-exclusions within a similar timeframe.
The trial participants represented a broad demographic, with ages ranging from 19 to 79 years old. The group was almost evenly split by gender, with 11 females and 8 males choosing to self-exclude.
The barring periods varied according to individual preferences, ranging from three months to indefinite exclusions. Notably, 20% of the participants sought further assistance by requesting referrals to Gambling Help Services.
Goals and Execution of the Campaign
The ‘Take a Break’ campaign is administered by Consumer and Business Services (CBS) in partnership with the Australian Hotels Association South Australia and Clubs SA.
It aims to create a supportive and accessible pathway for individuals to manage their gambling habits. The self-exclusion process is designed to be quick and straightforward, allowing users to complete the procedure via an online form. The form can be accessed discreetly through a QR code, ensuring privacy and convenience.
By prioritizing simplicity and discretion, the campaign hopes to encourage more individuals to take proactive steps toward controlling their gambling behavior. The method minimizes barriers to entry, making it easier for people to seek help without fear of judgment or unnecessary complications.
Strategic Rollout During the Holiday Season
The timing of the statewide rollout is particularly significant, as it coincides with the holiday period. This time of year is often associated with increased gambling due to various factors, including financial stress, social pressures, and family-related conflicts.
