Splash Tech Partners with Lucky7 Ventures
Splash Tech has entered a strategic partnership with Lucky7 Ventures, a subsidiary of Superbet, to enhance player engagement across casino brands such as LuckyDays and SpinAway. The collaboration will introduce the Lucky Rewards Wheel, leveraging Splash Tech’s segmentation technology and integrating seamlessly via GiG’s iGaming platform.
Strengthening Engagement Through Personalization
Lucky7 Ventures, which operates a portfolio of international casino brands, will integrate the Lucky Rewards Wheel into its offerings. The feature is designed to deliver tailored daily incentives, utilizing Splash Tech’s segmentation engine to enhance engagement and optimize retention. This aligns with Lucky7’s ongoing efforts to create personalized player experiences.
The partnership marks another step in Splash Tech’s expansion strategy, following a series of global agreements. By collaborating with Lucky7 Ventures, the company aims to broaden its footprint in the free-to-play (FTP) market while demonstrating the value of its gamification solutions in boosting operator performance.
Industry Perspectives
“We’re excited to partner with Lucky7 Ventures to introduce the Lucky Rewards Wheel. By integrating directly into Lucky7’s brands, this game will provide a valuable experience for players while driving meaningful business growth. We look forward to working closely with our new partner to help optimize player retention and lifetime value”, commented Adam Wilson, CEO of Splash Tech.
“At Lucky7, we continuously seek innovative ways to enhance player engagement and provide our players with experiences that keep them coming back. The Lucky Rewards Wheel is a fantastic addition to our brands, offering players daily incentives tailored to their activity. This collaboration allows us to create a more personalized and rewarding journey, ultimately strengthening customer loyalty and retention across our brands”, added Joe Legge, COO at Lucky7 Ventures.