Date: 14.01.2025

by Adam Dworak

Splash Tech Partners with Rootz to Power Wildz Sports with FTP Games

Splash Tech has entered into a partnership with operator group Rootz to deliver engagement-focused FTP games for its Wildz Sports sportsbook.

FTP Games to Boost Engagement at Wildz Sports

Under the new agreement, Splash Tech will provide a series of daily and weekly FTP games, including Daily Predictor and Pick 6 contests.

These games will cover a wide range of events, such as football, ice hockey, cricket, rugby, and major US sports. Designed to drive customer activity and retention, the games will be integrated into the recently launched Wildz Sports sportsbook through Altenar’s platform.

The integration includes betslip deeplinking, a feature aimed at enhancing user experience and improving conversion rates by simplifying the transition from game participation to real-money betting.

Leveraging Altenar’s Platform for Seamless Integration

Splash Tech’s collaboration with Altenar allows for rapid deployment and flexibility, enabling the efficient rollout of tailored FTP content. Speaking on the partnership, Adam Wilson, CEO of Splash Tech, commented:

“We’re very happy to agree a deal with Rootz to elevate its exciting new Wildz Sports brand with a series of FTP games that will stimulate activity among customers. Our platform partnership with Altenar enables us to be very flexible and agile when it comes to delivering these products across multiple sports, to encourage repeat play and to make it as easy as possible for players to go on to place real-life bets on their selections.”

Rootz Welcomes FTP Innovation

Mark Simmonds, Head of Sports at Rootz, highlighted the value of the partnership in enhancing customer engagement and loyalty:

“Splash Tech has carved out a niche in the market by providing high-quality FTP games that engage with a wide cohort of customers. It’s pleasing to have agreed a partnership whereby we will be able to roll out these games on a regular basis, driving engagement and loyalty within the Wildz Sports brand.”