Date: 04.02.2025

by Tomasz Jagodziński

Last update: 04.02.2025 10:59

Sporting Risk Enhances In-Play Soccer Betting with New Competitions

Sporting Risk has broadened its in-play soccer betting options, adding eight new competitions. This move reinforces its position in player props and same-game multi (SGM) offerings.

BetBuilder CoPilot Innovation

Sporting Risk has introduced the BetBuilder CoPilot, an industry-first innovation. It is designed to improve the Same Game Multi (SGM) experience. The CoPilot guides users in market selection, providing real-time insights and contextual recommendations.

This upgrade strengthens Sporting Risk’s position as a comprehensive solution for operators. It aims to elevate their soccer product to Tier 1 status. The enhancement includes the deepest player props offering, expanded micro markets, and dynamic bet prompts. These features provide compelling in-play insights. Sporting Risk delivers unparalleled market coverage through head-to-head matchups, pre-canned SGM options, and full in-play BetBuilder functionality.

Commitment to Innovation

Andy Phillips, Sporting Risk CCO, commented:

“Our commitment to innovation in the in-play and player prop space is what sets us apart. With eight new competitions added and the launch of our BetBuilder CoPilot, we’re giving operators the tools to differentiate, engage, and ultimately drive more revenue. This is the next step in making soccer betting more dynamic, data-driven, and user-friendly.”