by Mateusz Mazur

Sporting Risk Launches Innovative Same Game Multis (SGMs) Products to Enhance Sportsbook Customer Engagement

Sporting Risk, renowned experts in Betting, Forecasting, and Analytics in Sport, has introduced a trio of Same Game Multis (SGMs) products designed to enhance customer engagement with this vital sportsbook feature and boost operator revenues.


Sporting Risk Launches Innovative Same Game Multis (SGMs) Products to Enhance Sportsbook Customer Engagement iGamingExpress

Augmented SGMs with Real-Time Insights

Sporting Risk’s SGMs, also known as Betbuilders, are enriched with real-time insights to empower customers with informed decision-making. These combinations feature proprietary player and team stats markets, differentiating operators from competitors. The expanded offering allows operators to tailor their offerings to customers in specific regions that may not have been adequately served in the past.

The three SGMs products now available are as follows:

  1. Pre-canned SGMs: These are algorithmically designed to recommend the most interesting market combinations tailored to each specific match.
  2. BetSlip+1: This product encourages customers accustomed to making single selections to explore longer combinations. It provides supporting reasons for considering additional markets.
  3. Sporting Risk’s Betbuilder CoPilot: This tool guides customers through the market selection process, offering bespoke suggestions at each stage. It streamlines decision-making, minimizes clicks, and enhances overall customer satisfaction.

Insights from Sporting Risk CCO

Andy Phillips, CCO of SportingRisk.com, highlighted the innovative approach of their SGM platform, stating “Our state-of-the-art SGM platform goes beyond the current best in class offering by using statistical insights to select the combinations and
presenting customers with that context. Then we add a huge range of proprietary player markets and deeper league coverage to the mix to give operators the most engaging version of this key product.”

In conclusion, Sporting Risk’s introduction of these innovative SGMs products is set to transform the sportsbook customer experience. By combining real-time insights, statistical analysis, and an expanded range of markets, these products aim to boost customer engagement, drive operator revenues, and set a new industry standard for Same Game Multis.

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