Sporting Risk Launches Partnership with Pragmatic Play
Sporting Risk, a platform in sports betting analytics and forecasting, has officially integrated its content with Pragmatic Play Sports, introducing an advanced betting package for its clients.

Comprehensive Betting Markets for Football Enthusiasts
The collaboration focuses on domestic football leagues, offering a robust range of betting options, including:
- 42 player markets
- 16 team markets
- 14 match markets
These options can be combined into an unlimited variety of pre-canned bet builders. Additionally, Sporting Risk enhances user engagement through price boosts and stats-driven bet prompts, providing bettors with clear rationales for their wagers.
Advanced Management and Pricing Tools
Sporting Risk oversees all elements of the betting process, from market creation to settlement, while integrating lineup management and dynamic pricing updates. Pragmatic Play utilizes Sporting Risk’s sophisticated user interface, which allows for:
- Immediate pricing adjustments
- Manual or API-driven application of custom trading rules
- Detailed segmentation by leagues, teams, players, and betting types
This ensures operators can deliver a highly customizable and responsive betting experience.
Sporting Risk prioritizes simplicity and efficiency in its integration process, reducing resource demands for partners and enabling a faster go-live timeline. This streamlined approach supports Pragmatic Play’s expansive global reach.
Leadership Insights on the Partnership
Andy Phillips, Chief Commercial Officer at SportingRisk.com, highlighted the important of this partnership:
“Pragmatic Play’s sportsbook solution is used by an extensive list of tier-one operators. Our predictive modelling and sports analytics expertise is driving growth in key markets.”
Gareth Crook, SVP of Sports at Pragmatic Play, emphasized the growing popularity of player-specific betting markets:
“Betting on the actions of individual football players has fast become a key growth area within any global sportsbook. We are already seeing users favouring these types of markets over more traditional football markets and we worked very quickly to add these markets to our existing football offering. Our partnership with Sporting Risk allows Pragmatic Play Sports clients access to a full range of player props and interval-based betting markets across multiple football competitions globally.”