Sportradar Integrates AdVantage Platform into ORAKO Sportsbook

Features of the AdVantage Platform

The AdVantage Platform, developed through BetMakers’ trading and Apollo platform technology alongside Podium’s FLEXHUB race engagement tools, offers ORAKO clients access to a full-service racing product. The integration enables operators to provide fixed odds, derivatives, tote pool access, race insights, streaming, and risk management services.

Podium will continue to oversee content licensing, ensuring that rights holders maintain visibility and control over data usage. The FLEXHUB engagement tools, designed to make racing more accessible to casual bettors, will be launched on the AdVantage Platform in the first half of 2025. The first ORAKO sportsbook customers are expected to go live with the solution in the second quarter of 2025.

Industry Perspectives on the Collaboration

Jake Henson, CEO of BetMakers, highlighted the strategic importance of the partnership, stating:

“We are thrilled to announce our partnership with Sportradar, the world’s leading sports technology company. This collaboration not only underscores the strength of our team and products but also creates significant opportunities to enhance the global reach of racing. Sportradar’s swift integration of our product demonstrates their strong commitment to the racing industry, rights holders, and industry partners alike. Together, we look forward to driving innovation and growth, delivering greater value to all stakeholders, and expanding the global presence of racing.”

Josh Sparke, incoming Managing Director at Podium, emphasized the role of official data management, saying:

“At Podium, we are committed to revolutionising the racing wagering experience, and our AdVantage collaboration with Sportradar is a testament to that mission. This partnership underscores Podium’s role as a trusted steward of official racing data. It ensures that rightsholders retain visibility and control while expanding their reach to new markets. We look forward to working alongside Sportradar and BetMakers to drive sustained innovation, unlock new operator growth opportunities, and deliver an unparalleled experience for racing enthusiasts worldwide.”

Sportradar’s Commitment to Racing Betting

Jacob Lopez Curciel, SVP of Managed Sportsbook Services at Sportradar, highlighted the significance of racing within the global sports betting landscape:

“Racing is the second largest bet on sport in the world by handle and through this collaboration successfully crafted with Podium and BetMakers, Sportradar is providing its clients with a plug-and-play product to engage their customers onto a great racing betting experience.”