Sportradar to Acquire IMG Arena in $125 Million Deal
Sportradar has reached an agreement to acquire IMG Arena from Endeavor Group in a $125 million deal. The acquisition will expand Sportradar’s sports betting rights portfolio, adding partnerships with major competitions such as Wimbledon, US Open, Roland-Garros, MLS, EuroLeague Basketball and PGA Tour. The transaction is expected to close in Q4 2025.
Expansion of Sportradar’s Betting Rights Portfolio
Sportradar has announced an agreement to acquire IMG Arena from its owner, Endeavor Group, in a $125 million deal. The acquisition will expand Sportradar’s global betting rights portfolio, reinforcing its position as a key content provider for some of the most heavily wagered sports worldwide.
“Sportradar’s success is driven by the breadth of its sports coverage, its broad product portfolio and leading technology, and its global distribution network. Given our proven track record of maximising ROI through our global betting rights deals and our strengthened position across tennis, basketball and soccer, we are confident in our ability to realise the full economic potential of this portfolio”, said Carsten Koerl, CEO of Sportradar.
Financial Structure of the Deal
One of the standout aspects of the transaction is its structure. As part of the deal, Sportradar will not only acquire IMG Arena but also receive a financial boost from Endeavor. Additionally, the agreement includes $100 million in cash prepayments to specific sports rightsholders.
“The unique structure of this transaction accelerates our revenue and cash flow profile and will be immediately accretive to our margins. The addition of these strategic rights will unlock new growth opportunities, enabling us to deliver exceptional value to our partners, clients and shareholders”, highlighted Koerl.
Key Sports Rights in the Acquisition
IMG Arena’s portfolio includes agreements with over 70 rightsholders, covering approximately 39,000 official data events and 30,000 live-streamed events. Notable partnerships in the portfolio include:
- Wimbledon
- US Open
- Roland-Garros
- Major League Soccer
- EuroLeague Basketball
- PGA Tour
With this acquisition, Sportradar will hold betting rights to three of the four Grand Slam tennis tournaments, further solidifying its presence in global sports betting.
Expected Closing
The transaction is expected to close in Q4 2025. Previously, IMG Arena had been included in a broader $450 million deal announced in November 2024, which involved the sale of OpenBet to management. However, Endeavor continued to explore potential buyers for IMG Arena before finalizing the agreement with Sportradar.