Spotlight Sports Group and BetMakers Partner to Launch Smart View
Spotlight Sports Group (SSG) has announced a multi-year partnership with BetMakers, enabling the global racing technology provider to integrate SSG’s Smart View product into its platform.
A New Era for Racing Products
Smart View, developed by Spotlight Sports Group over several years, is designed to simplify traditional racecards, making them more user-friendly for a broad range of audiences. Drawing inspiration from successful video games such as FIFA and Football Manager, Smart View offers a modern and intuitive interface. The product utilizes dynamically updated data, reflecting real-time track conditions, powered by the prestigious Racing Post database. Data science, expert insights, and iterative learning ensure the product delivers a robust and reliable experience for punters.
This partnership expands Smart View’s availability to key international markets, including the United States, UK & Ireland, France, South Africa, UAE, Australia, and New Zealand. The integration is already well underway, with key components already in place, making Smart View available to BetMakers’ global customer base immediately.
Positive Momentum and Industry Impact
Sam Houlding, Managing Director B2B at Spotlight Sports Group, emphasized the significance of the partnership:
“We are delighted to partner with one of the leading global racing technology providers to bring our revolutionary Smart View product to their audience. There is tons of positive momentum behind Smart View, and the fact that we can deliver this for all of the major global racing territories was a big factor in getting this agreed.”
Joey Carroll, Director of Business Development and Partnerships APAC at BetMakers, expressed excitement about the partnership’s potential:
“We’re thrilled to be able to offer our suite of digital customers this new and innovative product from Spotlight. Not only does it have an excellent UI/UX, but it is underpinned by strong data and is receiving positive feedback from punters within the market place. We can’t wait to see the impact it has on attracting a new audience to racing and ultimately increasing turnover for our partners globally.”