Spotlight Sports Group Expands FDJ United Partnership to 32Red

FDJ UNITED has broadened its partnership with Spotlight Sports Group (SSG) to integrate advanced raceday content, including the innovative Smart View racecard, into its revamped 32Red sportsbook.

Long-Term Collaboration Evolves

The relationship between FDJ UNITED and SSG’s Racing Post has deep roots, particularly with the Unibet brand, which has featured comprehensive racecard data—such as comments, verdicts, ratings, and form—for years. In October, this partnership expanded to cover all international markets and introduced the Smart View racecard. The success of this rollout prompted FDJ UNITED to extend the same content suite to 32Red, aligning with the brand’s ongoing sportsbook overhaul.

With this update, 32Red customers now access a full range of racing information, including detailed racecards, recent form, expert commentary, and the Smart View tool. This content spans horse racing across all regions where FDJ UNITED operates, as well as greyhound racing in the UK and Ireland. The inclusion of such extensive data reflects a strategic effort to cater to both seasoned bettors and newcomers.

Smart View’s Innovative Approach

Smart View, launched in 2024, represents a modern take on the traditional racecard. Designed with input from thousands of bettors—novices and experts alike—it draws on gaming influences like FIFA and Football Manager to simplify racing data. Backed by the Racing Post’s robust database and refined by data scientists and racing specialists, the tool updates dynamically to reflect real-time conditions, making it a standout feature for users.

Since its debut, Smart View has gained traction among thousands of daily users. Its top-rated selections have demonstrated consistent profitability at major racing events when backed with a level stake, underscoring its value to bettors. This track record played a key role in FDJ UNITED’s decision to integrate the tool across its broader portfolio, including 32Red.

Strategic Decision-Making at FDJ UNITED

Alistair Gill, Sportsbook & Racing Market Growth Manager at FDJ UNITED, highlighted the impact of Smart View on this expansion:

“Racing Post content has been a cornerstone of the Unibet racing proposition for many years, something that was further cemented with the addition of Smart View last year, a product that our customers have readily embraced. With the 32Red sportsbook undergoing a refresh, it was an easy decision to roll out the Racing Post content across the brand.”

Sam Houlding, Managing Director B2B for Spotlight Sports Group, emphasized the significance of this development:

“We’re delighted that FDJ UNITED have extended our partnership to include the iconic 32Red brand. FDJ UNITED have been among the first partners to identify the revolutionary potential of Smart View and we look forward to continuing our work with them for many years to come.”