Stake Becomes Official Betting Partner of Davis Cup and Billie Jean King Cup
Stake has announced a partnership with the International Tennis Federation (ITF). The agreement makes Stake the official betting partner of the Davis Cup and Billie Jean King Cup by Gainbridge.

Partnership Follows Due Diligence
The ITF finalized the deal after conducting due diligence, according to its rules for betting sponsorship. Furthermore, the International Tennis Integrity Agency (ITIA) helped develop these rules.
Stake’s CMO Comments
Akhil Sarin, Chief Marketing Officer for Stake, stated:
“We are delighted and extremely proud to become the official betting partner of the Davis Cup and Billie Jean King Cup. Tennis is a universally popular sport, and these competitions are two of the most passionately followed across the globe. We look forward to some exciting initiatives spread across the tennis calendar and working with the ITF to promote the sport to our worldwide audience.”
Stake’s Extensive Sponsorship Portfolio
Stake’s sponsorship portfolio includes Formula 1 (Stake F1 Team), the Premier League (Everton Football Club), UFC, and also a partnership with musician Drake.
The collaboration will see Stake “promoting and enhancing” the fan experience across both events. The goal, therefore, is to bring supporters closer to the on-court action. Sportradar, the ITF’s current data partner, helped facilitate the partnership.
ITF President’s Perspective
David Haggerty, ITF President, added:
“We are excited to announce these partnerships as we look to build on the success of the Davis Cup and Billie Jean King Cup by Gainbridge in 2023. We thank our partners for their continued support, and we look forward to working with Stake, whose track record across a range of major international events speaks for itself. Protecting tennis integrity is at the centre of all we do and we are pleased to partner with Stake – an organisation with a portfolio of high-profile clients, a stated commitment to responsible business practices and significant reach among global sports fans – having conducted rigorous due diligence in line with ITF rules for betting sponsorship, which were developed in consultation with the ITIA.”
Recent Partnership with FCB Melgar
Stake also recently partnered with FCB Melgar, a Peruvian football team, as the official sponsor for the 2025 season.
As a result, Stake’s logo will feature on the chest of the men’s, women’s, and Liga 3 team kits.