Stake Prepares to Enter Italy’s New Market in 2025

Stake has acquired Baldo Line SRL the operator of Idealbet.it. With this acquisition Stake will have control of Baldo Line’s online gambling licence previously managed by Octavian Group.

Stake will turn Idealbet into its main brand in Italy by integrating its own technology platform, more games and exclusive content to Stake.

Stake’s entry coincides with big changes in Italy. From 2025 the Customs and Monopolies Agency (ADM) will require a €7 million ($7.39 million) fee to renew online gambling licenses, up from €200,000 ($219,120). These licenses will be for 9 years, big change in the market.

According to AGIPRONews Stake has already paid the new fee so it’s committed to be long term in Italy.

Local Office in Rome

To strengthen its position Stake will open an office in Rome, to adapt to the region and customer centric operations. This is part of the brand’s overall strategy to be compliant with local rules and deliver a better player experience.

Brais Pena, Easygo’s Chief Strategy Officer, commented: “We aim to create a product that appeals to new players while retaining our existing audience in this competitive market.”

Challenges in the Italian Market

Stake’s entry in Italy has not been smooth. The implementation of the new regulatory framework was delayed due to Malta Gaming Authority’s concerns. Those issues were resolved and the European Commission approved Italy’s new gambling regulations.

Despite the strict advertising restrictions in Italy, Stake is confident. Pena highlighted the company’s focus on adhering to regulations while delivering exceptional service to players.

Stake’s acquisition of Idealbet is not its first international expansion. Last year Stake entered the Latin American market with the acquisition of Betfair Colombia. With its experience of adapting to new markets and regulatory environments Stake is ready to succeed in Italy.