Dutch Regulator and Roda JC Launch Study on Young Adults’ Sports Betting Habits
The Netherlands’ gambling authority Kansspelautoriteit (Ksa) and Roda JC Kerkrade have begun a joint research project examining how young adults view and engage with sports betting. The findings will guide new initiatives aimed at raising awareness of betting risks and reducing its normalization in everyday life.
Focus on Awareness and Social Impact
Ksa and Roda JC will carry out the research in the Parkstad region over the coming months, gathering detailed insights into knowledge, attitudes and day-to-day behavior related to sports betting. The regulator initiated the project, while Roda JC serves as an active partner, helping shape the research and future outreach activities.
Roda JC remains the only professional football club in the Netherlands that has deliberately declined sponsorship from betting operators, citing its social mission and commitment to community values. This position makes its collaboration with the national regulator particularly aligned, bringing together a club and a supervisory authority to address a growing societal concern. Roda JC general director Jordens Peters said:
“With this awareness campaign, we want to contribute to de-normalizing sports betting. There is almost a form of social pressure to participate because the topic appears everywhere, and that is precisely what we want to highlight. Our cooperation with the Kansspelautoriteit is a logical step, as the study offers valuable insights to start the conversation and develop initiatives that truly make a difference and fit our role as a socially engaged club.”
Research to Guide Nationwide Prevention Efforts
Sports betting has become increasingly visible for young adults – from sports venues to social media. Yet many risks, such as financial loss or peer pressure, often receive far less attention. The study aims to determine how widespread betting is among young adults in Parkstad and nationally, how frequently they participate, how much they spend, and what misconceptions may influence their behavior.
These insights will form the foundation for new educational tools and communication initiatives designed to help young adults approach sports betting more critically. The regulator sees the partnership as a way to develop effective local measures with potential for broader national application. Ksa board chair Michel Groothuizen said:
“This research will give us a clear view of how young adults experience sports betting – not only what they think, but also what they do. That knowledge is essential for effective measures. Roda JC is a strong and credible partner in the Parkstad region, and this project has the potential to scale nationwide.”
The research will be conducted in November and December 2025, with results expected in early 2026. The findings will form the foundation for the next phase of joint initiatives between the Ksa and Roda JC.
