Superbet Announces Leadership Transition Ahead of 2026 Growth Phase
Superbet Group has unveiled a major leadership restructure that will take effect on January 1, 2026. Founder Sacha Dragic will assume the role of sole CEO, while current CEO Jimmy Maymann will transition back to the Board of Directors. The group highlights that the move reflects its ambition to accelerate global expansion and strengthen operational governance.
New Leadership Structure to Accelerate Growth
The transition consolidates executive leadership under one global leader. As part of the change, Albert S., currently serving as Group COO, will take on the newly defined role of Deputy CEO, ensuring alignment between strategy and operational delivery. At the same time, Eamonn O’Loughlin, who has been leading international commercial operations, will become Chief Operating Officer.
His expanded remit includes oversight of customer operations and partnerships across the company while maintaining responsibility for commercial leadership outside Central and Eastern Europe. The company emphasizes that this organizational evolution reflects its maturity and ambition to accelerate growth in key regulated markets.
Founder Returns to CEO Role
Founder and incoming CEO, Superbet Group Sacha Dragic highlighted the progress achieved in recent years under shared leadership and expressed confidence in the company’s direction:
“I want to recognize Jimmy Maymann, whose leadership and partnership have shaped much of our progress to date. Over the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets, and building a culture of financial discipline and accountability.
This planned evolution of our leadership team marks a natural step in our growth journey. It reflects the maturity of our organization and our ambition to push forward, positioning Superbet for the next phase of sustainable global expansion.”
Maymann to Support the Next Phase from the Board
Jimmy Maymann reflected on the company’s transformation and expressed his intention to actively support future initiatives:
“When Sacha first asked me to join the Board three years ago, our ambition was made clear: to transform Superbet into a global challenger built on world-class product and technology platform. It was necessary to accelerate that change from within, and I took the lead on that chapter of transformation.
Together, we have achieved a lot: launching Brazil, growing our actives, revenue and EBITDA while strengthening our product and tech stack, and now, with the migration of Romania to our own platform, we are nearing completion of our first phase of transformation. As we prepare for the next phase, simplifying how we operate will help us move even faster, with a single-threaded leader, our founder, Sacha Dragic.
It’s been a privilege to work with Sacha and the whole Superbet team and I’ll continue to do so as an advisor and as part of the Group’s Board. This is a great company with a huge potential ahead and I’ll stay engaged and help see it materialize.”
Superbet underlines that the updated governance structure will better support expansion into new markets, elevate product development and strengthen operational discipline. The new leadership model is positioned as a foundation for long-term, sustainable growth as the group continues its global journey.