Superbet Group Partners with Kambi for Long-term Odds Feed+ Supply
Kambi Group has signed a long-term Odds Feed+ agreement with Superbet Group, giving the operator access to a wide range of pre-match and in-play pricing across its core markets in Europe and Latin America. The partnership aims to reinforce Superbet’s sports betting product and support ongoing international expansion.
Expanded Odds Coverage Across Multiple Markets
Under the partnership, Superbet Group will integrate Kambi’s premium traded odds solution across its Superbet and Napoleon Sports & Casino brands. The Odds Feed+ product enables flexible scaling, allowing Superbet to widen or deepen coverage in line with market demand and future strategic ambitions.
Founded in Romania in 2008, Superbet has grown into one of the most prominent operators in Central and Eastern Europe while strengthening its footprint in Brazil and other Latin American jurisdictions. Its acquisition of Belgium-based Napoleon Sports & Casino in 2021 helped accelerate its international profile.
Executives Highlight Focus on Pricing and Product Depth
Werner Becher, CEO of Kambi Group, commented:
“We are delighted to welcome Superbet Group as our latest Odds Feed+ partner, which is a testament to the quality, choice and trust of our premium odds feed solution. By combining market-leading pricing with the flexibility to expand across sports on demand, we can deliver an offering capable of meeting the needs of the industry’s leading operators.
This partnership reflects the strength of our trading capability and the trust Superbet Group has placed in Kambi to support their long-term growth.”
Luke Saunders, Director of Sports Partnerships for Superbet Group, added:
“At Superbet, we evaluate every partnership from a customer-centric perspective, focusing on having the strongest and most diverse product portfolio in each market.
By partnering with Kambi and its Odd Feed+ product, we gain not only access to world-class pricing across a variety of sports but also the confidence that our offering gains even more quality and depth on the global stage.”
Kambi Continues Odds Feed+ Rollout
First introduced in 2024, Kambi’s Odds Feed+ was developed to provide operators with a competitive advantage through high-liquidity trading and pricing intelligence. The product covers pre-match, in-play and an extensive collection of player props aligned to Kambi’s global trading network.
According to Kambi, billions of bets placed each year across its partner network help refine and stabilize odds, supporting accuracy, uptime and risk management for operators using the feed.
The agreement builds on the existing commercial relationship between the companies and reflects increasing demand among operators for modular, scalable sportsbook solutions. As regulatory changes and rising competition reshape sports betting both in Europe and Latin America, enhanced pricing capabilities continue to be a priority for major brands like Superbet.