Sweden Faces Persistent Offshore Gambling Pressure
Sweden’s Q3 2025 data shows a clear increase in players choosing licensed operators. Yet unlicensed platforms continue to draw substantial traffic, signalling ongoing challenges for the regulated market. The report positions these trends as central to Sweden’s ongoing debate on gambling oversight.
Improving Channelisation in Q3
ATG’s analysis indicates that a larger share of gambling activity has shifted toward licensed providers. The channelisation rate for the quarter is estimated at 74–85 per cent, up from 70–82 per cent a year earlier. This suggests that regulatory oversight and market monitoring are gradually strengthening the licensed sector. Still, the current level remains below the national objective of reaching 90 per cent.
The report notes that despite the improvement, the system has not yet achieved the stability expected by policymakers. ATG adds that enhanced data quality is helping authorities better assess trends and identify risks. The organisation also emphasises that sustained regulatory attention will be needed to maintain the upward trajectory.
Unlicensed Gambling Remains Widespread
The report highlights that unlicensed play continues to present a significant challenge. ATG points out that traffic to offshore sites has increased markedly compared with the early years of regulation. Many of the most frequented unlicensed platforms operate on the same technology as licensed ones, which complicates enforcement efforts.
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This persistent activity undermines measures designed to protect consumers within the regulated system. The findings suggest that without stronger legal tools, curbing offshore gambling will remain difficult. ATG argues that updated legislation is required to address these issues more effectively. The organisation concludes that the gap between regulated and unregulated markets will remain a focal point for policymakers in the coming years.