Swifty Global Expands into Irish Market with New Sportsbook Launch

Certification Process Completes Path to Launch

The launch follows Swifty Global’s completion of the certification process through Gaming Laboratories International (GLI) for its B2B gaming platform, a rigorous process initiated in October last year and concluded by the end of Q4.

The company previously announced its plans to enter the Irish market earlier this year, backed by an Irish gambling license, with projections for increased profitability due to the market’s potential.

The newly launched platform, Swifty Sports IE, is now accessible across Ireland, delivering both sportsbook and online casino services.

CEO Highlights Growth Potential in Ireland

Swifty Global CEO James Gibbons expressed the company’s enthusiasm for this new venture: “We’re thrilled to bring Swifty Sports IE to Ireland, marking an important step in delivering an exceptional sports betting and casino experience for the region. Ireland’s dynamic market presents immense growth potential, and we’re excited to position Swifty Sports IE as a leader in this space.”

Gibbons also highlighted the platform’s wide-ranging features: “With access to hundreds of thousands of sporting events each month, our platform offers a premier experience tailored for the Irish users. Additionally, our ongoing merger with SGN will further strengthen our capabilities, fueling further innovation and value for our users and shareholders alike.”

Industry Growth with New Entrants

In related developments, Rootz’s flagship brand Wildz has expanded its offerings to include a sportsbook, reflecting the growing trend of established platforms broadening their service ranges to capture a more significant share of the sports betting market.