Symplify and WiseGaming Forge Strategic Partnership
Stockholm-based Symplify has announced a strategic partnership with WiseGaming, a sports betting and gaming platform provider. This collaboration aims to enhance WiseGaming’s service offerings by integrating Symplify’s advanced CRM, data hub, and communication channels into its platform.
Enhanced CRM and AI Capabilities
WiseGaming’s platform, known for its extensive portfolio of turnkey and white-label solutions, will now incorporate Symplify’s Campaign and Journey builder modules.
These tools, along with comprehensive site conversion testing modules, will enable WiseGaming to offer its partners AI-optimised and customised player experiences.
New Engagement Tools
Symplify has also expanded its suite of engagement tools with the introduction of an Instant Messaging service. This new channel, which debuted with Telegram, is designed to support multiple messaging services in the future.
Leadership Insights
Christoffer Feldt-Sørensen, Head of Sales at Symplify, emphasized the importance of this partnership, stating, “WiseGaming has quickly become a force in the international iGaming space and boasts an impressive list of partners. Working together will allow WiseGaming to use our cloud-based CRM and AI ecosystem to build on their growth momentum by engaging with its audiences on a deeper level.”
Steven Paton, Commercial Director at WiseGaming, also highlighted the synergy between the two companies: “Symplify’s powerful 360° communication platform is a perfect fit for our proprietary technology and supports our mission of providing our partners with the very best iGaming solutions.”