“SYNOT aims to expand its market presence in regulated territories, with particular interest in Latin America and North America”
In a recent conversation with Andrea Kolarčík Macháčková, Chief Marketing Officer of SYNOT Games, we explored the company’s strategic plans for 2024, as well as for the upcoming Lisbon SBC Summit.
SYNOT has a strong presence in over 26 countries. What are your specific goals for market expansion in 2024, particularly in regions like North America and Western Europe?
SYNOT aims to expand its market presence in regulated territories, with particular interest in Latin America and North America. The company plans to submit applications for licenses in all US-regulated states and Ontario.
Our overarching strategy involves thorough market analysis and planning before entering new markets, ensuring compliance with specific technical and legislative requirements. SYNOT’s long-term vision is to be a strong and valuable partner in all regulated markets, focusing on maintaining compliance and building trust with stakeholders.
Can you share which of your latest products or innovations will be highlighted at the SBC Summit in Lisbon? Are there any new launches planned during the event?
At the SBC Summit in Lisbon, we will showcase our upcoming game, “All Ways Queen,” set to launch on October 10, 2024, which will be the main theme of our stand. Additionally, we are excited to introduce our new retention tool, PEAK (Player Engagement and Acquisition Kit), to our clients. We look forward to sharing these exciting innovations at the event and warmly invite everyone to visit our stand for more information and live demonstrations.
What are your main objectives for participating in the SBC Summit Lisbon?
SYNOT’s primary objectives for the SBC Summit Lisbon include reinforcing client relationships, fostering new connections within the industry, exploring new business opportunities, and keeping up with the latest developments in iGaming. The event also serves as a platform for SYNOT to present its latest products and gather valuable feedback to drive future growth.
What regulatory challenges are you anticipating in 2024, and how is SYNOT preparing to address them?
SYNOT anticipates challenges related to navigating the evolving regulations in different markets, where new rules can emerge quickly, requiring immediate adaptation. The company has emphasized the importance of compliance and has prepared to address these challenges by staying updated with industry standards and ensuring its products are market-ready. This approach helps SYNOT build trust with players and establish long-lasting partnerships with operators.
As SYNOT continues to grow and evolve, what is your long-term vision for the company, and how do you see your role in shaping the future of the global gaming industry?
SYNOT’s long-term vision is to continue expanding its footprint in regulated markets while maintaining a strong emphasis on innovation and compliance. The company aims to offer high-quality, engaging gaming experiences that resonate with players worldwide. By focusing on both game development and customer support, SYNOT positions itself as a leading player in the global gaming industry, aiming to influence the industry’s future direction through innovative solutions and strategic market expansion