SYNOT Launches Gaming Systems in Swiss Market

Expansion Across Swiss Casinos

Following the successful installation at Casino Admiral Mendrisio, SYNOT has also launched its Firebird slots at St. Gallen Casino. The company anticipates further installations in two additional Swiss casinos in the coming weeks, signaling a strategic expansion within the country.

Navigating Regulatory Challenges

The Swiss market, known for its stringent regulations and competitiveness, is one of the most lucrative casino markets in Europe. Miroslav Valenta Jr., Sales Director of the SYNOT Group, emphasized the significance of this launch.

“The Swiss market is one of the most lucrative casino markets in Europe and therefore we consider this launch a great success. The market is highly regulated and competitive. In addition, operating gaming equipment in this country requires GLI-11 certification, including the appropriate certification transfer for the Swiss market. Of course, our company meets all these requirements.”

Omni-Channel Strategy Implementation

SYNOT’s entry into the Swiss market aligns with its omni-channel strategy, encompassing both online and land-based sectors. The company already collaborates with several operators to offer online slots in Switzerland. The inclusion of these popular games in physical casinos through the Firebird Red system represents a comprehensive approach to market penetration.

Strategic Partnerships

SYNOT’s ambitions extend to bringing its products to all casinos in Switzerland. The company has received positive feedback and strong interest in its offerings, supported by its exclusive distributor for Germany and Switzerland, E-Systems. Miroslav Valenta Jr. highlighted the long-term collaboration with E-Systems, which has been crucial in achieving this milestone.

Positive Market Reception

Thomas Steuer, Sales Director of E-Systems, expressed gratitude towards Casinò Admiral Mendrisio for their swift action, which facilitated SYNOT’s successful debut in Switzerland.

„After many positive feedbacks from German casinos throughout the past years, it soon became our combined goal to also enter the competitive Swiss market, which we have successfully achieved now! Many thanks go to our long-term partner Casinò Admiral Mendrisio, who acted quickly and therefore was able to celebrate the debut of SYNOT’s great cabinets & games in all of Switzerland.”

„We’re looking forward to many more launches in other Swiss casinos in the near future and we’re confident that SYNOT will become an inherent part of the Swiss market product mix.”

SYNOT’s Experience in Markets with Potential

Known for its quality and innovative products, SYNOT believes that its entry into the Swiss market will open new opportunities and drive further success. The company aims to establish a strong presence across Swiss casinos, leveraging its reputation and advanced gaming solutions.

For the Swiss iGaming market, this is a good move. From SYNOT’s perspective, there are many indications that this will be another successful endeavor. The company is known for its ability to accurately sense market trends and identify markets with potential.