Tabcorp Expands Esports Offering Through Partnership with PandaScore

Tabcorp Introduces PandaScore’s Big 3 Esports Titles

Tabcorp will integrate PandaScore’s cutting-edge data and odds services for three leading esports titles: Counter-Strike, League of Legends, and Dota 2. These titles dominate the esports betting landscape, and Tabcorp aims to leverage PandaScore’s advanced offerings to attract a new generation of bettors.

The operator is also exploring the potential to incorporate PandaScore’s entire suite of esports markets, titles, and products, signaling ambitions for further expansion into the esports sector.

The partnership will enable Tabcorp to offer a wider range of esports betting markets, including player-focused markets, which are increasingly popular among esports enthusiasts.

Tabcorp’s upgraded esports products will be accessible through multichannel distribution, covering digital platforms like web and mobile apps, as well as physical betting terminals and licensed venues.

Leadership Perspectives on the Partnership

David Beirne, General Manager of Trading at Tabcorp, said: “This partnership with PandaScore is invaluable to our investment in esports. It gives us access to dedicated esports trading and odds creation services for the most popular titles, with eyes to build out a full esports offering fit for the next generation of bettors. This partnership is another step in creating the ultimate sports entertainment experience for our customers.”

Oliver Niner, Head of B2B at PandaScore, commented: “I’m very excited about working with one of the biggest operators in Australia. Tabcorp is an Australian institution with outstanding visibility and market penetration and a pedigree for success. Rolling out our best-in-class esports products to a market leader in Australia builds on our existing successes in this market, and it’s one we’re confident we can continue fostering growth in.”