Tetiana Volkova: Infingame is redefining the sweepstakes landscape

Sweepstakes have become a major discussion point over the last 12 months – why do you think they’re suddenly becoming so popular with gambling operators?

There has certainly been a significant boom in the popularity for sweepstakes over the last 12 months, particularly across the US market – although other regions such as Canada and Australia are now looking at opportunities within the space.

Sweepstakes offer a really unique combination of skill and entertainment. Players make a deposit in return for ‘fun currencies’, which are specific to each operator and can be used to play a wide range of different games.

This shift towards token currencies has ultimately helped redefine the player experience, placing more of an emphasis on entertainment and prolonged interaction rather than immediate financial returns.

For operators, this approach broadens the appeal beyond their traditional core demographics, enabling brands to engage with those players that are seeking more recreational gaming experiences.

What are some of the key considerations that game developers must keep in mind when developing games for sweepstakes operators? And how is Infingame supporting them with this?

Developing games for sweepstakes casinos presents a completely different set of challenges for studios compared to real-money gaming. One of the biggest differences is that studios must ensure that their games comply with a wholly different set of regulatory requirements – meaning that they must avoid any gambling-related terms such as “bet” or “cash” and instead using language tailored specifically to social casinos.

The second biggest challenge is implementing a dual-currency system: one currency that is tied to real-world value, and another that incorporates the ‘fun tokens’ used by the operator.

Over the past year, we’ve seen slots continue to dominate this space – although crash-style games are gaining traction. But unlike real-money gaming, live dealer games are rare due to their complexity within the sweepstakes frameworks. But that may soon change!

At Infingame, we’re supporting our partners by bridging the gap between traditional gaming models and the sweepstakes ecosystem. While our platform offers access to over 200 game providers, only a small number of those currently support sweepstakes-adapted content.

We provide all this through technical support, regulatory insights and a streamlined API that helps developers efficiently adapt and scale their content for sweepstakes operators – ensuring they get the best service available. As the market matures, Infingame will continue to lead the charge in helping game studios to navigate and thrive, and we’re very proud of our leading position in the industry.

With access to top-tier providers and early game releases, how does Infingame ensure its sweepstakes partners remain competitive in a fast-evolving content landscape?

At Infingame, we’ve built deep expertise in the sweepstakes space by working closely with some of the largest operators across the North American market. This experience has put us in a strong position to onboard new partners quickly – while our unique expertise allows us to guide our partners through the unique requirements of the sweepstakes model.

A key part of our strategy is growing our sweepstakes portfolio by actively engaging with leading game providers. We regularly share market insights, demonstrate the commercial potential of this space and help studios to navigate regulatory nuances – be it language, UX/UI or dual-currency mechanics.

In fact, we’ve successfully mentored several trusted providers through the entire adaptation process, accelerating their entry into the market. This ongoing collaboration ensures our partners gain access to fresh, relevant content faster, giving them a competitive edge in a dynamic environment.

By expanding the content available via Infingame’s aggregation hub, designed specifically for sweepstakes, we can give our partners the tools they need to dominate the sweepstakes space.

How does Infingame tailor its sweepstakes offering for different regulatory markets, particularly in North America, where compliance requirements vary across states?

While sweepstakes casinos in North America operate under a different regulatory framework than real-money gaming, compliance still requires careful navigation – especially given that every state has different requirements relating to sweepstakes.

In states where sweepstakes are authorised, operators must obtain a legal opinion from a qualified attorney confirming that their offering meets the definition of a sweepstakes and not real-money gambling.

We support our partners through this process by leveraging our existing network and expertise. We work closely with operators and are often able to connect them with trusted legal firms, payment providers and financial institutions that specialise in sweepstakes.

We don’t just supply content; we act as a strategic advisor, helping our operator partners to better understand how they should structure their platforms in accordance with compliance requirements.

This includes choosing the right language and mechanics and, most importantly, the tools they need to scale their business with confidence.
In short, by combining a robust content portfolio with hands-on regulatory insight, we ensure that our partners stay agile and competitive in a complex and rapidly growing market.

Looking ahead, what innovations or enhancements can we expect from Infingame’s sweepstake solutions in the coming year?

Sweepstakes is, undoubtedly, one of the most exciting and fast-growing segments in the North American gaming space.

Over the next year, a key focus for us will be to expand our sweepstakes content portfolio. We’re actively onboarding new game providers, consulting them on compliance and market entry and accelerating the availability of high-quality, engaging content.

We’re also expanding our toolbox of engagement tools for our partners with the addition of new, innovative features. Recently, we successfully launched the first sweepstakes-specific tournaments on our platform, each customised to fit the regulatory and gameplay nuances of this space.

The results have been impressive, with notable increases in user activity and retention. Tournaments have proven to be powerful tools for re-engaging dormant users and encouraging more frequent visits.

Building on that momentum, we’re also rolling out our ‘Challenges’ features across the sweepstakes space. By providing our partners with the tools they need to fuel their player engagement strategy, we ensure that they stay ahead of the competition.