Three APAC Operators Choose Optimove Following Regional Launch

Rapid Market Penetration Signals Strategic Success

Magency Life, WeClub Malaysia, and 2up.io have adopted Optimove’s technology following the company’s formal entry into the Asia-Pacific market. The swift client acquisition came after Optimove appointed industry veteran Jack Wheeler to lead regional operations, with his team focusing on helping operators implement data-driven engagement strategies through personalized marketing campaigns and AI-powered orchestration systems.

“Our rapid adoption in the region is validation that iGaming operators in APAC are forward thinking, with a deep commitment to meaningful player engagement,” Wheeler stated. The executive highlighted that operators implementing Optimove’s Positionless Marketing approach have achieved marketing efficiency improvements of 88 percent, positioning the technology as a competitive advantage in markets where player acquisition costs continue rising.

Technology Integration Drives Competitive Edge

Optimove’s platform enables marketing teams to launch and optimize campaigns independently across multiple channels without requiring technical support from engineering, creative, or analytics departments. This autonomy allows operators to respond quickly to market opportunities and player behavior patterns while processing real-time data through unified AI-powered systems.

The company’s Optimove Ignite+ program played a crucial role in facilitating these partnerships, targeting emerging operators with exclusive platform access and expert guidance. “These partnerships mark a major step forward in our mission to help operators across APAC build deeper, longer-lasting relationships with their players,” said Motti Colman, VP of Revenue at Optimove, emphasizing how the technology addresses the complexity of managing multiple marketing channels while maintaining consistent player engagement across different touchpoints.