Tiago Pereira on Portugal’s iGaming Landscape in Bet It Drives
The latest episode of GR8 Tech’s Bet It Drives podcast takes listeners through the streets of Lisbon with Tiago Pereira, Head of Portugal at LeBull.pt. In a candid conversation with host Yevhen Krazhan, Chief Sales Officer at GR8 Tech, Pereira reflects on his two-decade journey in iGaming, the rise of LeBull.pt, and the nuances of building success in Portugal’s regulated market.
Driving Through Portugal’s iGaming Landscape
Season 2 of Bet It Drives continues its on-the-road format, featuring unfiltered discussions with leading figures in the iGaming sector. In Episode 2, Tiago Pereira, known for his extensive experience with brands such as Placard.pt, Betano.pt, bet.pt, and Sportingbet, discusses how he helped shape LeBull.pt into one of Portugal’s fastest-growing gaming platforms.
Pereira’s career path began far from gaming. Trained in architecture and computer science, he eventually found his niche in marketing and digital strategy. “I found my path by following curiosity,” he shared during the ride, describing his transition from design to digital marketing and ultimately to iGaming leadership.
Building LeBull.pt and Embracing True Localization
During the discussion, Pereira described the history and positioning of LeBull.pt and underlined the importance of localization. He compared the Portuguese and Brazilian markets, noting that while they share a common language, they differ in approach and player mindset. According to Pereira, adapting products and communications to local preferences is a decisive factor in achieving sustainable growth.
Pereira also spoke about creative projects such as The LeBull Night Show, a weekly late-night comedy event, and reflected on one of his marketing initiatives that did not succeed as planned. He discussed the lessons learned from that experience and emphasized the value of trusting younger professionals, staying consistent, and maintaining a forward-looking mindset throughout one’s career.
GR8 Tech’s Continued Journey
Host Yevhen Krazhan summed up the episode by saying:
“Tiago showed us how to win a new market with discipline, curiosity, and the courage to keep moving forward.”
Season 2 of Bet It Drives began with Rasmus Sojmark and will soon feature guests including Kyrylo Korobka and Kelly Kehn. The episode with Tiago Pereira is now available on YouTube, Spotify, and Apple Podcasts, continuing GR8 Tech’s drive to spotlight the people shaping iGaming’s future from behind the wheel.