Tipico Extends Bundesliga Partnership Until 2029

Continued Collaboration

The renewed partnership, which began in 2018, grants Tipico extensive advertising rights.

For example, these rights include the use of league logos and championship trophies in marketing campaigns. Furthermore, Tipico will maintain its presence across digital Bundesliga platforms.

Strategic Advantages

Tipico retains first-access rights in media contracts and maintains industry exclusivity.

Kajetan Strini-Brown, Director of Sports Brand at Tipico, stated:

“We’re incredibly proud to continue our partnership with the Bundesliga and 2. Bundesliga. German football is at the heart of what we do, and that passion has always been deeply embedded in our DNA as a company.”

Commitment to German Football

The extension underscores Tipico’s commitment to German football. Indeed, Tobias Thöne, Director of Commercial Partnerships at Bundesliga International, stated:

“We’re thrilled to extend this long-standing collaboration built on mutual trust. Over the years, Tipico has proven itself as a highly professional and reliable partner with a deep passion for football.”

Growth Initiatives

This partnership follows Tipico’s planned acquisition of Novomatic’s Admiral Group in Austria. Strini-Brown added:

“This extension is a key part of our strategic partnerships, which also include the DFB-Pokal, another major German football brand. Sponsorship, and the visibility it brings, plays an important role in guiding customers to the legal market.”

Consequently, this acquisition signals the company’s continued growth initiatives in the German-speaking sports betting market.