Tipico Group Acquires Admiral Austria

Dominance in German-Speaking Markets

Tipico Group’s acquisition of a 100% stake in Atlas Group, the parent company of Novomatic’s Admiral Austria, is a key step in their strategy to dominate German-speaking markets.

This deal will bring Admiral Austria’s betting operations and terminal supply business under Tipico’s control. Admiral Austria also supplies gaming terminals for the state lottery, further expanding Tipico’s reach in the country.

According to Axel Hefer, CEO of Tipico Group, the acquisition of Admiral Austria will play a crucial role in achieving their goal of dominating German-speaking markets.

“For 20 years, Tipico has stood for state-of-the-art technology, innovative products and consumer protection. We are pleased to have found in the Admiral Group a partner who shares these same values. We look forward to a successful future in the Austrian sports betting and gaming market.”

Novomatic Focuses on International Growth

Novomatic’s decision to sell Admiral Austria is part of a broader strategy to focus on international expansion, particularly in the US market, where they recently appointed a new CEO.

“We have decided to sell the Admiral Group in Austria in order to focus on international growth markets and drive further global expansion. In Tipico, we found a highly professional and reliable partner who will continue to operate Admiral in Austria successfully and sustainably”, explained Stefan Krenn, a member of Novomatic’s executive board.

While the agreement has been finalized, the financial details of the deal have not been disclosed. The acquisition is pending approval from regulatory bodies, which is necessary for the transaction to be fully completed.