Date: 26.06.2024

by Mateusz Mazur

Tipico Group Appointed Axel Hefer as its new Chief Executive Officer

Tipico Group has appointed Axel Hefer as its new Chief Executive Officer (CEO), succeeding Joachim Baca, who will now serve as Chairman of the Supervisory Board.

Axel Hefer’s New Role

Hefer, previously the Chief Operating Officer (COO) of Tipico, brings a wealth of experience and a proven track record to his new role.

During Joachim Baca’s tenure, Tipico solidified its position as the market leader in sports betting in Germany. Under his leadership, the company experienced significant growth, developed a strong brand presence, implemented modern compliance structures, and was among the first to receive a German sports betting license.

Axel Hefer, who joined Tipico as COO in November 2023, focused on optimizing the group’s structures and processes. His prior roles include management board positions at Trivago and Home24, as well as private equity experience as Managing Director of One Equity Partners and Investment Director at Permira Beteiligungs GmbH. He began his career as a management consultant at McKinsey.

In his new role, Hefer aims to further enhance Tipico’s product and technology offerings while driving innovation to strengthen the company’s market position. He is eager to continue the company’s success story, extending Tipico’s market leadership and achieving sustainable growth.

Statements from Key Figures

Daniel Pindur, Managing Partner of CVC and former Chairman of Tipico’s Supervisory Board, expressed confidence in Hefer’s capabilities, highlighting his vision and strategic acumen. He also praised Baca for his remarkable contributions and leadership, noting the significant advancements Tipico made under his guidance.

Joachim Baca reflected on his tenure with pride, expressing confidence in Hefer’s ability to lead the company forward. He conveyed his gratitude to his colleagues and the owners of Tipico for their trust and collaboration, and he looks forward to continuing to contribute to the company’s success as Chairman of the Supervisory Board.