Date: 14.01.2025

by Tomasz Jagodziński

Top iGaming Affiliate Programs for 2025

Affiliate programs play a critical role in the iGaming industry by connecting operators with affiliates who drive traffic and increase player acquisition. With 2025 already shaping up to be a competitive year, knowing which programs offer the best commission models and support is crucial for success. Below, we introduce the top iGaming affiliate programs, breaking down their unique features, commission structures, and the affiliate support they provide.

1. Bet365 Affiliate Program

Bet365 is a giant in the iGaming industry, and its affiliate program reflects the brand’s dedication to quality and performance. The program operates on a tiered revenue share model, typically offering commissions up to 30% of net gaming revenue.

Bet365 provides affiliates with extensive support, including access to premium marketing materials, such as banners, landing pages, and regular updates on ongoing promotions. Affiliates also benefit from a dedicated team ready to help optimize campaigns. The platform’s sportsbook and casino products are globally renowned, making Bet365 a trusted choice for players and a reliable partner for affiliates.

2. Pin-Up Partners

Pin-Up Partners has carved out a significant presence in emerging markets, making it a go-to choice for affiliates targeting regions like Eastern Europe, Asia, and Latin America. The program features a flexible revenue share model, offering commissions ranging up to 50% and $25 – $50 CPA, with higher percentages awarded to top-performing affiliates.

What sets Pin-Up Partners apart is its comprehensive support system. Affiliates receive assistance from dedicated account managers, timely payouts, and access to a diverse range of marketing tools, including localized assets for specific regions. The platform’s strong focus on casino and sports betting ensures a broad appeal to different player segments, enhancing conversion rates and affiliate earnings.

3. Melbet Partners

Melbet Partners is known for its expansive sportsbook and casino offerings, which cater to a wide audience across multiple regions. Affiliates working with Melbet can earn up to 40% through a tiered revenue share model, with higher commissions available for top-performing affiliates.

The program provides comprehensive affiliate support, including personalized account management and a variety of promotional materials tailored to different campaigns. Melbet’s user-friendly interface and diverse gaming options make it a compelling brand for affiliates to promote. Additionally, timely payouts and multiple payment methods ensure that affiliates can operate seamlessly.

4. 1xBet Affiliate Program

1xBet is a globally recognized name in the iGaming sector, and its affiliate program continues to deliver strong results. Affiliates earn through a revenue share model, with commissions typically ranging from 25% to 40% of net gaming revenue.

What makes 1xBet stand out is its advanced technology, which includes detailed analytics, real-time tracking, and robust reporting tools. Affiliates are also supported by a dedicated account management team, ensuring smooth communication and campaign optimization. With its vast sportsbook and extensive casino portfolio, 1xBet appeals to a global audience, making it an excellent option for affiliates seeking diverse opportunities.

5. 1Win Affiliate Program

1Win Partners distinguishes itself with its innovative approach and generous commission structures. The program offers both RevShare and CPA models, providing flexibility for affiliates. Revenue share rates start at an impressive 50% of gross gaming revenue, while CPA payouts can reach up to $250 per player.

Affiliates working with 1Win gain access to advanced analytics, real-time performance statistics, and a dedicated support team. The program’s unique in-house games, coupled with its high conversion rates, make 1Win a top choice for affiliates looking to maximize their earnings. With a strong presence across multiple continents, 1Win ensures broad market appeal and profitability.

Why These Programs Excel

  • Diverse Commission Models: From revenue share to CPA and hybrid models, these programs cater to various affiliate strategies.
  • Innovative Tools: Programs provide cutting-edge technologies, enhancing affiliate performance.
  • Global Reach: With multilingual support and extensive market coverage, programs like 1xBet ensure wide appeal.
  • Reliable Payouts: Affiliates benefit from consistent and timely payments across all programs.

Choosing the right affiliate program is critical for success in the competitive iGaming industry. By partnering with any of these top programs, affiliates can leverage high-quality resources, competitive payouts, and strong support systems to achieve their goals. Evaluate your target audience and align your strategy with the strengths of these programs to maximize your results in 2025.