TotoGaming Enters Romanian Market with CFR Cluj Partnership
TotoGaming, an Armenian iGaming operator, has expanded into Romania by announcing a partnership with CFR Cluj, the eight-time Romanian football champions. The agreement spans two competitive seasons, beginning with the 2024/25 season.
First Steps into Romanian Sports
TotoGaming’s expansion into Romania is part of its broader strategy to align itself with leading sports brands. With 20 years of experience in Armenia, the company has previously sponsored five football clubs in its home country. This new partnership with CFR Cluj marks the company’s first collaboration in Romanian sports, aligning it with one of the most successful football clubs in the country.
Harutyun Vardanyan, CEO of TotoGaming, expressed the significance of the collaboration. “This collaboration was anticipated. Supporting the development of sports and promoting a healthy lifestyle have been core principles of TotoGaming from the beginning. CFR Cluj exemplifies these championship values. The club, with its 100-year history, knows what it takes to become a champion,” said Vardanyan.
Shared Values and Vision
Both TotoGaming and CFR Cluj share a commitment to excellence and resilience. “CFR Cluj and TotoGaming have the same destination: both in sports and in life, each day begins with a champion’s commitment to embrace challenges and pursue victory,” noted Vardanyan.
The partnership is expected to bring mutual benefits as they work together over the next two years.