UAE Lottery Expands Digital Offering with EQL Games Partnership and New Interactive Titles
The UAE Lottery has signed a multi-year content agreement with EQL Games to expand its digital gaming portfolio. The deal includes access to EQL’s iLottery Marketplace and the launch of two new titles, marking a significant step in the development of the region’s first federally licensed lottery platform.
Strategic Partnership with EQL Games Sets Stage for Digital Growth
The Game LLC, operator of The UAE Lottery, has signed a long-term deal with EQL Games to supply digital lottery content through the EQL iLottery Marketplace. The partnership gives the platform access to a growing catalogue of games from over 20 studios, including exclusive titles developed under the EQL Labs label.
As part of the agreement, EQL Games will deliver existing games from its portfolio while sourcing third-party titles tailored to the platform’s evolving needs. The collaboration also includes support in identifying the most suitable products for local audiences, helping The UAE Lottery scale its offerings in step with player demand.
Brad Cummings, Founder & CEO of EQL Games, described the UAE as “one of the most exciting lottery markets in the world,” adding that the partnership represents a long-term commitment to supporting its growth:
“These incredible games by Random State represent the first of many content options our iLottery Marketplace will deliver for this market over time. We look forward to playing an integral role in growing its revenues and player base.”
Marble Run and Lucky Lagoon Make Platform Debut
Coinciding with the announcement, The UAE Lottery has launched two new interactive titles: Marble Run and Lucky Lagoon, developed by EQL’s studio partner Random State.
Marble Run allows players to pick one of five racing balls and choose from six ticket price options, ranging from AED 5 to AED 50. The game plays out on a dynamic obstacle course where multipliers affect the prize outcome. Players win by finishing in one of the top three positions, with rewards climbing to AED 1,000,000 depending on result and multipliers.
Lucky Lagoon offers an underwater search experience where players uncover matching fish pairs hidden inside eggs. Matching all pairs unlocks access to a sunken pirate ship and the chance to win the game’s top prize of AED 1,250,000. With 23 prize tiers and six ticket options, the game combines layered gameplay with wide win potential.
“These innovative games bring fresh experiences with dynamic gameplay and great prize opportunities, and we’re confident they’ll resonate with our growing player base,” said Bishop Woosley, Director of Lottery Operations at The Game LLC.
Regulated by the General Commercial Gaming Regulatory Authority (GCGRA), The UAE Lottery is positioning itself as a modern, responsible lottery system rooted in entertainment value and player engagement. The platform is designed to evolve, with the EQL partnership marking only the first of several digital expansions.
The UAE Lottery continues to integrate responsible gaming practices while aiming to redefine lottery entertainment standards in the region.