UFC Partners With Polymarket
UFC has signed a multi-year partnership with Polymarket that will bring real-time prediction features into its broadcasts and digital channels. Polymarket becomes the exclusive prediction-market partner for UFC and Zuffa Boxing, introducing this technology to live sports coverage for the first time.
Real-Time Fan Predictions Integrated Into Broadcasts
The collaboration centers on a feature called the Fan Prediction Scoreboard — a live, on-screen visualization tracking how fans expect a bout to unfold as it happens. Integrated into UFC broadcasts and arena presentations, the scoreboard will show shifts in sentiment from viewers around the world, offering an additional read on momentum alongside traditional commentary.
Ariel Emanuel, Executive Chair & CEO of TKO Group Holdings, framed the initiative as a step toward reshaping real-time engagement.
“By partnering with Shayne and his team at Polymarket, we’re unlocking a new dimension of fan engagement. Integrating Polymarket with the UFC and Zuffa Boxing live experience will help fans interact with these events in real time, transforming passive viewership into active participation.”
For Polymarket, the format mirrors the energetic and fast-moving nature of combat sports. Founder and CEO Shayne Coplan said the introduction of prediction tools reflects how UFC fans already consume and debate fight outcomes.
“Few sports generate emotion and debate like the UFC. By bringing prediction markets to the broadcast and arena, we’re giving fans a new way to be part of the action – not just watching outcomes but watching the world’s expectations evolve with every round.”
Social Content Series to Shape Post-Fight Discussions
The partnership extends beyond live broadcasts. UFC and Polymarket will introduce a new social-media format called Matchup Predictions – Who’s Next? shared across Facebook, Instagram, Threads, and X.
Each installment will explore potential future opponents for recent winners, aiming to fuel post-event discussions and stimulate relevant market activity on Polymarket’s platform.
The initiative is designed to keep momentum between events, particularly around fighters with growing profiles or those competing for title contention.
Move to Paramount+ in 2026
Beginning in 2026, all UFC and Zuffa Boxing events in the United States will stream exclusively on Paramount+. The shift to a major streaming platform may expand the visibility of Polymarket’s features, especially as streaming services continue integrating interactive and second-screen tools.