UK Extends National Gambling Survey to 2029
The Gambling Commission has awarded a new four-year contract to NatCen and University of Glasgow to continue running the Gambling Survey for Great Britain (GSGB) through 2029. The survey remains a central tool for tracking gambling habits and risks across Great Britain.

Ongoing Role of GSGB
The GSGB will operate from 2026 to 2029 and continue delivering official statistics on gambling in Great Britain. Since its launch in 2024 it has become one of the largest continuous surveys in the field. Moreover, it provides detailed insights into participation levels, behaviour patterns and measured risk through the Problem Gambling Severity Index.
The renewed contract allows NatCen and the University of Glasgow to further improve the methodology and strengthen data reliability. They may also introduce longitudinal elements to track how individual behaviour changes over time. As a result the regulator will have a clearer view of long-term trends. The Gambling Commission says the extension reinforces its commitment to evidence-based monitoring.
Impact on Policy and Research
The new contract highlights the importance of consistent, high-quality data in shaping gambling regulation. The Commission noted the strong analytical work completed so far and stressed the value of continued independence in the survey process. Additionally, the expanded dataset will support future reforms by helping identify participation trends, emerging risks and the effectiveness of harm-reduction measures.
The findings will guide decisions in social responsibility, public health and responsible gambling. Because of this the GSGB will remain one of the most influential data sources available to policymakers. The continuation of the programme strengthens the long-term foundation for understanding gambling behaviour across Great Britain.
