UK MP Calls for Tighter Loot Box Regulations to Protect Children

Growing Concerns Over Gambling-Like Mechanics

The increasing accessibility of online gaming, especially through smartphones, has fueled debates about the influence of gambling-like content on children. Loot boxes—virtual items offering randomized rewards—are a common feature in many games played by young audiences. These mechanics, resembling gambling activities, often require real-money purchases to unlock in-game rewards.

While research into the long-term effects of such mechanics is ongoing, existing studies highlight the risks they pose, particularly in fostering gambling-like behaviors from an early age. MP Alex Mayer has called for further regulatory intervention to address these concerns.

MP Advocates for Stronger Protections

In a recent interview with the Leighton Buzzard Observer, Mayer emphasized the importance of shielding children from gambling influences embedded in video games. The MP welcomed the introduction of a mandatory levy on gambling companies to fund research and treatment for problem gambling but stressed that additional measures are necessary.

“We now need further action to protect children from the harmful effects of gambling-like content in video games and relentless advertising,” said Alex Mayer.

Loot boxes, she noted, are particularly problematic because they can create compulsive behaviors in young players who may not fully understand the risks. The randomness of the rewards, combined with the ability to trade or sell items in some games, closely mirrors traditional gambling mechanics.

Calls for Stricter Advertising Regulations

Beyond loot boxes, Mayer also highlighted the need for tighter restrictions on gambling advertisements, particularly those that may be visible to children. She urged the government to allocate dedicated resources for research, education, and treatment efforts focused on young people.

This push for regulation is part of a wider trend in Europe. Belgium, for example, has already taken legal action against gaming companies for incorporating loot boxes into their products. Riot Games, the developer of League of Legends, recently faced a lawsuit in the country over claims that its paid loot box system violated national gambling laws.

UK Gambling Reforms Underway

The debate over gambling-like mechanics in gaming comes amid broader regulatory changes in the UK gambling sector. Earlier this month, the UK Gambling Commission introduced adjustments to deposit limits to help prevent excessive spending and mitigate gambling-related harm.

With mounting pressure from lawmakers and consumer protection groups, the discussion around loot box regulations is expected to intensify, potentially leading to stricter oversight in the near future.