UK Online Gambling Revenue Rises in Q2
Gambling operator data from the UK Gambling Commission shows that online revenue continued to grow in the second quarter of 2025–2026, even as average monthly active accounts declined. The figures cover the period after the introduction of new maximum stake limits for online slots.
Online Revenue Growth Outpaces User Activity Declines
The latest operator data indicates that online Gross Gambling Yield (GGY) reached £1.42 billion between July and September 2025, representing an 8 percent year-on-year increase. Total bets and spins rose 3 percent to 26.1 billion, while average monthly active accounts fell 7 percent to 12 million during the quarter. The dataset reflects online play as well as activity in land-based betting premises.
Real event betting generated £508 million in GGY, marking a 12 percent increase year-on-year. Despite this revenue growth, the overall number of bets decreased by 3 percent, and average monthly active accounts for the vertical dropped 14 percent. These figures suggest that individual player spend may be rising even as participation levels ease.
Slots Reach New Highs in Revenue and Spins
Slots continued to dominate the online market. GGY rose 9 percent year-on-year to £747 million, and the volume of spins climbed 4 percent to 24.4 billion. Average monthly active accounts remained broadly stable at 4.4 million, decreasing only 0.4 percent. The Commission noted that both GGY and the number of spins set new peaks for the dataset for the second consecutive quarter.
The number of online slot sessions lasting more than an hour fell sharply. Operators reported 8.6 million hour-plus sessions, down 15 percent from the previous year. The average session length decreased by one minute to 16 minutes, while 4.6 percent of all sessions exceeded one hour, compared with 6 percent in the same quarter of the previous year. The Commission clarified that “a couple of operators have refined their session length methodology during the previous year which will impact year-on-year comparisons on the number of sessions, sessions over one hour and average session length metrics.”
Betting Premises Continue to Decline
Land-based betting premises recorded weaker performance. GGY fell 5 percent to £508 million, and the total number of bets and spins decreased 2 percent to 3.1 billion. These figures reflect a continued shift toward online activity and changing high street gambling patterns.