Ulrik Bengtsson to Lead Sun International as New CEO
Sun International has named Ulrik Bengtsson as its new group CEO. He will take over on July 1, or earlier, pending a work permit. The appointment comes as the company shifts focus toward digital and omnichannel growth.
End of an era for outgoing CEO
Bengtsson replaces Anthony Leeming, who is stepping down after 26 years with the group. Leeming served as CEO since 2017 and will officially leave the role on July 1. He will stay on until December 2025 to help ensure a smooth leadership transition.
Chairman Sam Sithole thanked Leeming for his long service:
“Anthony has left an indelible mark on Sun International and the remainder of the group, and I would like to thank him for his significant contribution and dedication to the business over the last 26 years, and especially for his exemplary stewardship of the group since 2017.”
Global experience at the helm
Bengtsson, a Swedish national, brings nearly 20 years of leadership experience in gaming, betting, telecom, and broadcasting. He led Betsson Group from 2013 to 2017, and then William Hill between 2018 and 2021.
He currently chairs Raketech, Hostelworld, and Gamenation (UK). Bengtsson has announced he will leave these roles and relocate to South Africa. Last week, he confirmed his resignation from Raketech after accepting the new full-time role.
Driving digital transformation
Sun International has expanded its digital operations under Leeming. Once a land-based casino and resort operator, it now offers a mix of online betting, limited payout machines, and hospitality services.
The board sees Bengtsson as the right fit to continue this strategy.
“Ulrik is a highly experienced and accomplished global executive with deep industry knowledge and expertise,” said Sithole.
“His proven track record of delivering results and unlocking value in complex, dynamic environments position him extremely well to lead Sun International into its next phase of growth.”
Bengtsson also shared his vision:
“Sun International is an iconic leisure group with a proud heritage. It has a unique growth opportunity to become a leading omnichannel player in the rapidly evolving global gaming landscape. I am thrilled to bring my experience and expertise to this fantastic organisation as chief executive and look forward to working with the board and other stakeholders to drive its continued success and chart a bold path forward into the future.”
Background and industry outlook
Founded in 1967, Sun International was a pioneer of casino gaming in southern Africa. Today, it operates urban casinos, resorts, and online betting services in South Africa.
The company is listed on the Johannesburg Stock Exchange and A2X Markets.
Bengtsson joins the group at a key moment. South Africa is currently reforming its online gambling laws. These changes could reshape the industry and open new opportunities for operators like Sun International.