Valiantsina Dubavets: Eastern Europe is one of our most important markets
At this year’s SiGMA Europe, 1spin4win will debut with its own stand, showcasing the latest game releases and emphasizing the strategic importance of key markets. Valiantsina Dubavets, Marketing Manager, discusses the company’s growth, new partnerships, and future plans aimed at strengthening 1spin4win’s position in the iGaming industry.
This is the second time 1spin4win is participating in SiGMA Europe. How do your expectations for this event differ from last year’s participation?
First of all, we expect to see more participants, insights, and new opportunities. Last year, we attended SiGMA Europe as a delegation; this time, 1spin4win will have its own stand, 2119. This event is an important opportunity for us to review the year and learn more about our partners’ plans and industry trends for the coming year.
At SiGMA Europe, you’ll be showcasing your latest game releases. Can you share some insights about the new titles 1spin4win plans to present?
This November, 1spin4win will release three new slots. One of them is Lucky Jane in Egypt Win Spins, which combines a popular adventure theme with the Win Spins mechanic. We’ll also release Golden Joker 27 Hold And Win and a classic slot, Cash’n Fruits Fortune 243. Additionally, our studio is preparing for the festive season, replenishing our New Year’s slot collection with two new games — Classic Christmas Hold and Win and Christmas Gems Hold and Win.
Recently, 1spin4win has announced numerous new partnerships. How significant are these collaborations for the company’s growth, and how will they impact your position in the industry?
Of course, increasing our client base is crucial. This year, we have expanded our presence in Latin America, where we are now available in over 200 online casinos and continue to grow. Partnerships with the game aggregators simplify the process for our clients who want to add our slots. For instance, online casino operators can save time and resources by integrating through game aggregators such as SOFTSWISS, EveryMatrix, SoftGamings, or Reevo.
You mentioned 1spin4win’s plans for the upcoming year. Could you give us some details about your strategies and development plans, particularly in the European market?
Eastern Europe is one of our most important markets, as players there love our classic fruity slots. 1spin4win plans to continue expanding by forming new partnerships with online operators, platforms, and game aggregators. We’ll announce exciting new partnerships very soon.
What trends in iGaming are you noticing at this year’s SiGMA that might influence the future of 1spin4win and the online slot industry as a whole?
There are many positive trends: increased security and reliability, protecting players from the negative impacts of iGaming, introducing innovations to improve customer service, providing diverse game content, and more. In terms of game variety, I think iGaming has become increasingly entertaining over the past few years. However, 1spin4win remains a niche online gaming provider with a unique offering: a classic gambling experience without overwhelming sounds and effects, focusing instead on captivating mechanics.
At the same time, we are diversifying our slot portfolio with new, thematic, and vibrant online slots, like Lucky Robbery, Mad Jack Hold and Win, Roll the Pearls Hold and Win, and others. This approach allows us to align with current trends while preserving our core concept. Сurrently, 1spin4win studio is preparing some interesting conceptual games for the coming year.
1spin4win has been growing rapidly, as seen in industry media. What marketing initiatives are you running to strengthen brand awareness and attract new partners and customers?
One of our key initiatives was rebranding and developing a new website. This helped us highlight our positioning in the iGaming market, represent our visual concept, and build a marketing strategy based on the company’s core values and goals. We strive not only to promote our brand and games but also to show our potential clients how we can grow together and provide players with experiences they will truly enjoy.