Veikkaus and Finnish Ice Hockey Association Extend Partnership Until 2030
Veikkaus has reaffirmed its commitment to Finnish ice hockey by signing a partnership agreement with the Finnish Ice Hockey Association that will last until 2030.
A Longstanding Partnership Renewed
“Ice hockey is a major Finnish spectator sport that strongly resonates with and moves people. At Veikkaus, we have a long-standing and successful cooperation with Finnish ice hockey and Leijonat, of which we are proud. It’s very important to us that this long and successful journey continues for many years to come,” rejoices Reija Laaksonen, Veikkaus’ EVP, People, Culture and Communications.
The agreement includes a comprehensive collaboration across various teams, including the Finnish men’s national team, the women’s national team, the U20 national team, and the Aurora League. For Veikkaus, ice hockey plays a dual role, contributing significantly to its betting offerings and enhancing its brand visibility.
Enhancing Betting and Engagement Opportunities
Through this partnership, Veikkaus aims to provide its customers with high-quality betting experiences. “Thanks to the cooperation, we can continue to offer Veikkaus’ customers the interesting domestic betting products, services and content they desire, and develop them even better,” Laaksonen adds.
The collaboration also ensures Veikkaus’ strong presence during key moments in Finnish ice hockey. “Our comprehensive partnership with Finnish ice hockey allows Veikkaus’ channels to continue to be strongly involved in the most interesting moments and series of Finnish ice hockey,” Laaksonen notes.
Shared Values and a Sustainable Future
The Finnish Ice Hockey Association values the continued support from Veikkaus, highlighting the alignment of values between the two organizations. “We are very pleased that Veikkaus remains one of our main partners in the Leijonat family. We share Veikkaus’ values, and we believe that in the future’s changing business environment, sustainability will play an even greater role,” says Lassi Rönkkönen, Sales and Marketing Director of the Ice Hockey Association.
Both organizations have worked closely over the years, creating impactful campaigns and celebrating key successes. “Together with Veikkaus, we have lived and experienced the success moments of different Leijonat teams and built impactful marketing campaigns. It is great to continue the cooperation far into the future,” Rönkkönen concludes.
