Date: 23.10.2024

by Sebastian Warowny

Last update: 23.10.2024 13:08

Veikkaus Partners with NHL to Broadcast Over 700 Live Games to Finnish Fans

Finland’s state-owned betting agency Veikkaus has entered into a formal partnership with the National Hockey League (NHL), aiming to provide Finnish hockey enthusiasts with unprecedented access to live NHL content.

Extensive Live Coverage on VeikkausTV

Veikkaus has officially become a league partner of the NHL through a new agreement designed to increase Finnish fans’ access to games from the United States and Canada. The partnership focuses on delivering a wide range of NHL content, allowing fans in Finland to follow their favorite teams and players more closely.

As part of the deal, VeikkausTV will broadcast over 700 NHL games live throughout both the regular season and playoffs.

In a statement, Veikkaus highlighted, “NHL games are shown on VeikkausTV during both the regular season and playoffs.” This extensive coverage offers Finnish hockey enthusiasts the opportunity to experience the world’s premier hockey league from the comfort of their homes.

Strengthening the NHL’s Connection with Finland

Tuomo Torkkola, Veikkaus Head of Communications, commented: “The NHL is the second most played league in Veikkaus Sportsbook after the Finnish League. There is wide demand for our NHL content, and it’s great that we can offer it to Finns interested in the series during the 2024 through 2026 seasons.”

Joseph Stravato, NHL Director of Business Development, echoed these sentiments, emphasizing the shared commitment to Finnish fans. “We are excited to continue our cooperation with Veikkaus,” Stravato said. He pointed out that the partnership comes just in time for the Tampere Global Series games, where Finnish NHL stars will play for their home crowd.

This partnership will make NHL content more accessible to Finnish fans. By focusing on live broadcasts and highlighting local stars, the collaboration aims to give hockey fans in Finland an even better experience with the league.