Villarreal CF Extends Regional Partnership with Playbet in Europe
Villarreal CF has renewed its regional partnership with Playbet, ensuring the online betting brand remains the club’s official partner across more than 30 European markets, excluding Spain.
Partnership Strengthened for New Season
The collaboration, which began last season, will continue to expand Playbet’s presence among football fans across Europe. The renewed deal aims to build on the activations and fan engagement campaigns already launched during the first year of cooperation, with new digital and on-site experiences planned for the upcoming seasons.
“We are delighted to welcome Playbet.io to the club. This collaboration will enable us to broaden our international media footprint, particularly across Europe. Playbet.io’s expertise in digital sports media aligns with our vision to offer compelling, premium content to fans worldwide,” said Juan Antón, Commercial Director at Villarreal CF.
Shared Vision and Growing Reach
Playbet’s Chief Marketing Officer Miguel Almeida said the extended deal reflects the brand’s commitment to football and fan engagement.
“We couldn’t be happier to extend our partnership with Villarreal CF. Football has the power to unite people, and through this collaboration we’re bringing the thrill of the game even closer to fans. Just like Villarreal on the pitch, Playbet is committed to delivering excitement, passion, and unforgettable moments.”