Voxbet Launches Voice-Activated Betting Tool BetCaller Ahead of Cheltenham Festival
Voxbet has introduced BetCaller, a voice-activated betting and digital navigation tool, ahead of the Cheltenham Festival. The new feature will be available through the At The Races app, allowing users to place bets quickly using voice recognition technology.
Enhancing the Betting Experience
BetCaller enables users to place wagers by speaking their bet details into the app.
The software recognizes the horse’s name, bet type, and stake, then generates a pre-filled betting slip for confirmation.
Industry Leaders on the Launch
Sam Boswell, Head of Sponsorship at BetVictor, praised the collaboration with At The Races, emphasizing the role of innovation in improving the customer journey.
“We are delighted to partner with At The Races to deliver a modern way to bet for those using BetCaller on the ATR app. Innovating and improving the customer journey are both key to our business and how we think as an organisation. We loved the idea behind BetCaller and cannot wait to see the result and feedback from our customers in the coming weeks.”
Jonathan Power, Founder and Managing Director of Voxbet, highlighted the efficiency and accessibility of BetCaller.
“Put succinctly, the new BetCaller functionality enables users to place bets quickly and easily using voice recognition. And this will produce major benefits for racing and wider sports fans by instantly improving their betting and viewing experiences.”
He also acknowledged the significance of launching the tool with At The Races just before a major event.
“Needless to say, going live with a brand as renowned and trusted as At The Races brings with it an instant endorsement of Voxbet’s accuracy and speed. We’re thankful to them for their responsive collaboration to get BetCaller out there before an event as consequential as the Cheltenham Festival.”