WA Technology Rolls Out Standalone Sportsbook Service for Global Operators

A Focused Approach to Sportsbook Risk and Trading

WA Technology created this service to help operators pinpoint opportunities within their sportsbooks. The team analyses margins across sports, leagues, and individual markets. In doing so, it improves efficiency by refining profiling, reporting, and content management. As a result, operators can adjust their offerings quickly and precisely, making better use of their resources.

More importantly, the service allows operators to reduce their risk exposure. It does this by monitoring rejected bets, applying stake factoring, and managing watchlists. At the same time, the team works closely with the operator to review cashout algorithms. In this way, businesses can use available tools to their full potential and build a more balanced book.

Tailored Strategies for Diverse Markets

In addition, WA Technology draws on its experience across Brazil, Mexico, India, Eastern Europe, and Africa. This means it can adjust strategies based on local market dynamics and operator needs. The service identifies inefficiencies, improves pricing, and delivers regular performance reports. By doing this, it ensures that operators maintain competitive margins, regardless of where they operate.

Although WA Technology first offered the Sportsbook Managed Service to its platform clients five years ago, rising interest pushed the company to make it available to the wider market. Since launching this standalone version, four operators have already signed up and started seeing improved results. Today, WA Technology aims to attract more businesses looking for a cost‑effective way to boost their trading performance.

Strong Leadership and Deep Industry Expertise

The service operates under the guidance of Commercial Director Dave Hickey and Risk & Trading Manager Niall Creevey. Together, they lead a team of 24 risk, trading, and operations professionals, many of whom gained experience at top‑tier firms.

Dave Hickey commented:

“We understand the high standards required to support an operator in a hugely competitive market, and that’s why our super team of highly experienced professionals is perfect for those brands looking to make immediate improvements. This market-leading Sportsbook Managed Service has a proven track record for in-house clients and has also been trialled externally on new brands across areas such as Africa, Brazil, and Eastern Europe to ensure that it works seamless in any territory, and that’s why we’re delighted to officially launch this and have already signed our first contracts.”

Niall Creevey added:

“Our focus is to build on this successful offering by bringing it to the wider market and simplifying the lives of operators. Whether it’s short-term to help a new business or long-term due to the expertise at our disposal at a cost-effective amount, we increase the efficiency of a sportsbook through local knowledge and customer profiling, which is tailored specifically to the client’s needs and ultimately increases their profitability.”