“We are focused on exploring new markets, building more partnerships, and delivering even more exciting products”

The beginning of 2024 was marked by ICE London, where Soft2Bet officially launched MEGA. You also had the opportunity to speak about the Changing Role of Gambling Compliance. How do you recall that event?

ICE London 2024 was a remarkable event for us. Over the year, we gathered valuable insights, shared our expertise with audiences, and educated the industry about MEGA—demonstrating how our solutions help businesses strike the right balance between player rewards and sustainable margins.

We’ve made significant progress since the MEGA launch and are now sharing our expertise on maximizing its impact, such as through the upcoming workshop “Gamification: What’s Next?”, which will be held on January 21st during ICE Barcelona.

I will also be speaking at ICE Barcelona on Global Trends in Gambling Regulation, a topic that is incredibly important to me as it shapes the industry’s future.

The year 2024 was also highlighted by various awards for Soft2Bet, including recognition at the EGR Nordics Awards, SiGMA Europe Awards, and accolades for Betinia. What role do industry awards and recognitions play for you?

Industry awards and recognitions serve as important acknowledgments of our contributions to the field. With our B2C products acting as proof of concept for the industry, it becomes easier to measure, recognize, and predict our impact. These accolades validate our innovative approach, highlight our ability to redefine industry standards, and reinforce our commitment to excellence.

We take pride in pushing boundaries and transforming the way the industry operates, and such recognition inspires us to continue driving positive change. We were also incredibly proud to be shortlisted for the Vixio Regulatory Awards 2024 in two categories: Commitment to Compliance by an Operator and Legal Team of the Year.

This concluding year also brought new growth opportunities. Soft2Bet achieved Ontario Certification and membership in the International Betting Integrity Association. How significant were these milestones for the company?

These milestones were incredibly significant for Soft2Bet. Achieving Ontario certification allowed us to release 194 games under the Ontario license in 2024, contributing to our total portfolio of 37 providers and 3,300 games. This accomplishment also enabled us to launch the iGaming brand Tooniebet.com, further expanding our presence in international regulated markets.

Membership in the International Betting Integrity Association underscores our commitment to operating with the highest standards of integrity, positioning Soft2Bet as a trusted leader in the industry. Together, these achievements highlight our focus on growth, innovation, and responsible gaming in key markets.

In your opinion, what was the most important event for Soft2Bet in 2024 in the areas of expansion and compliance?

Reflecting on 2024, the most important achievements for Soft2Bet in expansion and compliance were our progress in securing licenses in key regulated markets such as Ontario, Mexico, and Greece as well as securing additional licences in Europe. These accomplishments demonstrate Soft2Bet’s strong commitment to responsible innovation and global growth.

Entrance to new markets highlights Soft2Bet’s focus on maintaining high compliance standards while driving strategic expansion. Looking ahead to 2025, I’m confident we will continue achieving new milestones in the gaming industry.

Could you share information about current licensing applications and Soft2Bet’s plans in this area?

Soft2Bet has recently completed its application for New Jersey license, which marks a significant step in our expansion into the US market, where we sense a strong demand for a unique solution such as ours and for the technological innovation we are ready to offer the local market, including to existing operators.

Additionally, we are planning to enter the Spanish market and are fully committed to making this a success. Our track record of previous achievements reflects a consistent trend of business growth and success, and we are confident in our ability to navigate new opportunities and continue delivering strong results.

How would you generally summarize this year for Soft2Bet?

This year was so exciting that it leaves us eagerly asking, “What’s next?”. We recently released our end-of-year report, which highlights not only our significant achievements but also our strategic vision for 2025.

Throughout the year, we consistently overachieved across all key areas, demonstrating the strength of our team, our innovative solutions, and our commitment to excellence. As we look to the future, we are focused on exploring new markets, building more partnerships, and delivering even more exciting products. These accomplishments and the eagerness to achieve more is what fuel our future initiatives, and we’re excited to set even more ambitious goals as we continue to drive growth and innovation in the coming year.