Date: 23.10.2024

by Adam Dworak

Wildz Partners with FC Schalke 04 in New Sponsorship Deal

Wildz, a subsidiary of Rootz Limited, has signed a two-year sponsorship agreement with German football team FC Schalke 04. The partnership will see Wildz’s branding prominently displayed at the Veltins-Arena and on the team’s social media channels.

Wildz Sponsorship at Veltins-Arena

As part of this new partnership, Wildz will have significant visibility during FC Schalke 04’s home games.

The online casino’s logo will be featured on the stadium’s boards, on the video cube, and in crowd scenes.

In addition, FC Schalke 04 will showcase Wildz across their social media platforms, further strengthening the casino’s brand presence in the German market.

Statements from FC Schalke 04 and Wildz

Matthias Tillmann, CEO of FC Schalke 04, emphasized the shared values between the football club and the online casino, stating:

“As in football, Wildz focuses on fair play and the fun of the game. The company works with the world’s leading gaming providers and offers entertaining and responsible gameplay.”

Sam Brown, CEO of Wildz, echoed this sentiment, expressing excitement about the collaboration:

“We are extremely excited about partnering with FC Schalke 04, one of Germany’s most historic and iconic football clubs. S04 stands for an intense love for the game shared by its millions of unique and passionate fans. The same passion and intensity is reflected in our own philosophy at Rootz.”

Wildz and Rootz’s Recent Developments

This partnership comes on the heels of recent leadership changes at Rootz Limited, with Sam Brown being appointed CEO in July 2023 and Maria Boelius stepping into the role of Chief Revenue and Operations Officer in March 2023.

Rootz has also expanded its gaming portfolio, partnering with game development studio Peter & Sons earlier this year to enhance its offerings in Malta Gaming Authority and Ontario-licensed markets.