William Hill Announced as Sponsor of Newbury’s Super Saturday

Key Races Under the William Hill Banner

The sponsorship encompasses several high-profile races, including:

• The William Hill Hurdle,
• The William Hill Denman Chase,
• The William Hill Game Spirit Chase.

This collaboration underscores William Hill’s commitment to supporting major National Hunt events. Notably, the bookmaker also sponsors the William Hill County Hurdle at the Cheltenham Festival in March, a race that often features runners from the William Hill Hurdle. Past examples include horses like L’Eau du Sud, Filey Bay, and First Street, which achieved top placements in both contests.

Continued Investment in Horse Racing

William Hill’s involvement at Newbury is part of a broader strategy to strengthen its presence in premier racing events. The sponsorship follows other major partnerships, such as the Randox Grand National Festival at Aintree and the Punchestown Champion Chase.

The bookmaker has also enhanced its customer offerings, becoming the first to launch a Non Runner Money Back promotion for the Cheltenham Festival and reinstating Best Odds Guaranteed on all UK and Irish races from 8am daily.

Official Statements

“We’re delighted to further our involvement in some of the biggest days in National Hunt racing and the roll of honour on this day at Newbury is right up there with the very best. It fits perfectly into an exciting time of year for us as we build up to our return to Cheltenham Festival sponsorship, as well as our third season as the Official Betting Partner of Aintree’s Randox Grand National Festival.

Racing is in our DNA and our new sponsorship with Newbury demonstrates our further commitment to British racing. We believe it’s important to be involved as sponsors of some of racing’s biggest events, coupled with our commitment to giving our customers proper value. We offered more top prices on horse racing in 2024 than other major bookmakers and we continue that into 2025 along with Best Odds Guaranteed daily from 8am on every UK and Irish race.

 We also know the importance of Super Saturday for Cheltenham Festival hopefuls and with our Cheltenham Festival Non Runner Money Back offer you can back Festival fancies with William Hill safe in the knowledge that you’ll get your money back if they don’t make it to their target in March”, said Sandro Di Michele, Director of Horse Racing at William Hill.

Jordan Coates, Head of Sales at Newbury Racecourse, added:

“This new sponsorship marks an inaugural title raceday sponsorship for William Hill here at Newbury. Having worked with William Hill over the past ten years, we are delighted to be expanding our existing relationship with the well-known brand who also occupy two betting shops on course. We extend our thanks to William Hill for their support of one of our flagship National Hunt meetings which is guaranteed to have top quality racing action. We look forward to promoting the raceday with William Hill in the coming weeks.”