Date: 28.06.2024

by Mateusz Mazur

Xanada Investments Backs Promofy to Revolutionize iGaming Gamification

Xanada Investments, an ideological investment fund, has announced a strategic first-round investment in Promofy, a pioneering no-code platform transforming gamification tools for the iGaming industry.

The move aims to bolster Promofy’s expansion into European markets, starting with Georgia, following its successful debut in the CIS region.

About Promofy

Promofy stands out with its AI-driven gamification solutions designed for a wide range of applications including casinos, sportsbooks, sports media, streaming services, and sports clubs.

The platform enhances user retention, fosters loyalty, and attracts new audiences through customizable gamification features.

Promofy gained significant traction during UEFA Euro 2024 in the CIS with its “Free-to-Play” Suite, which effectively engaged bettors and attracted players from other verticals.

Xanada Investments recognizes the potential in Promofy’s gamification solutions for both casinos and sportsbooks. This strategic investment is intended to support Promofy’s growth and expansion efforts into European markets.

With Xanada’s backing, Promofy is poised to redefine gamification strategies globally, offering tailored solutions that drive customer loyalty and acquisition.

Insights from Leadership

Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, highlighted the strategic nature of this investment: “Investing in Promofy is not just a wise choice; it’s a strategic move to support a game-changer in the iGaming sector. We see AI-driven gamification as a major force in evolving player analytics and engagement, particularly in sportsbooks, where Promofy’s offerings provide a genuine business advantage in today’s market. We’re confident that our experience in business scaling, as well as our global partnership network, will advance Promofy and help them establish themselves as a trusted partner in the industry’s gamification.”

Irakli Darashvilli, CEO of Promofy, expressed his enthusiasm for the new partnership: “Promofy is leveling up, and with the power-up from Xanada Investments, we’re set for a game-changing growth in the near future. This investment is our ultimate combo move, fueling our AI-enhanced technology and boosting our market reach with innovative gamification strategies. We’re already making waves in the Georgian market with our F2P Suite for UEFA Euro 2024 campaigns, and with Xanada’s expertise, we’re ready to take our game to the next level, scaling our product across global markets.”