Xtremepush partners with Kambi to enhance player retention through AI-driven tools
Xtremepush has signed a pivotal agreement with sportsbook provider Kambi. The partnership aims to elevate player retention by leveraging personalised engagement tools, backed by real-time behavioural and betting data.
AI-powered engagement tools integrated into Kambi Engage
Xtremepush’s unified solution will be integrated into Kambi Engage, the sportsbook provider’s ecosystem for enhancing player experiences.
This collaboration enables Kambi’s operator partners to implement targeted communications and large-scale gamification, driving deeper engagement through live data insights.
Comprehensive platform for global operator growth
Xtremepush’s customer engagement platform combines real-time CRM marketing and free-to-play (F2P) solutions. Kambi operates with over 40 partners across six continents, including Bally’s Corporation, BetPlay, and Rush Street Interactive.
The collaboration with Xtremepush aligns with Kambi’s mission to empower operators with advanced tools for delivering top-tier betting experiences.
Industry leaders express confidence in the partnership
Tommy Kearns, CEO of Xtremepush, highlighted the significance of the deal, stating:
“Kambi is one of the leading sportsbook providers in the industry, renowned worldwide for delivering unrivalled experiences for operators. We are pleased to deliver our AI-driven engagement and gamification tools to enhance the user experience of its network further as we both pursue more international growth.”
Erik Lögdberg, Managing Director at Kambi, echoed this sentiment, saying:
“We are thrilled to welcome Xtremepush to the growing Kambi Engage ecosystem. We remain committed to empowering our partners with the tools they need to deliver a superior betting experience for their customers, and this collaboration gives our Turnkey Sportsbook partners even greater scope to differentiate through a range of engaging products and solutions.”
