Xtremepush Secures €12M Funding Boost

Funding Deal Strengthens Growth Capacity

The new financing, provided through a flexible debt instrument by AshGrove Capital, will enable Xtremepush to scale operations and enter new verticals such as financial services, e-commerce, and digital publishing. The funding comes as the company continues to evolve as a unified customer engagement platform, combining CRM, gamification, and analytics tools in a single ecosystem.

CEO and Co-Founder Tommy Kearns said the investment will support both organic growth and strategic acquisitions aimed at enhancing the company’s product capabilities. This funding round demonstrates investor confidence in Xtremepush’s business model and long-term market vision. The company plans to use the capital to build stronger infrastructure and expand its data-driven marketing solutions globally.

Strategic Vision and Market Implications

Xtremepush plans to deploy the new capital not only for expansion but also to acquire complementary businesses that align with its customer engagement and loyalty platform. Backed by AshGrove Capital, Grafton Capital, and Bettor Capital, the company continues to attract investors who recognize the growing demand for personalized and compliant marketing technologies.

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Jonathon Ferguson, Co-Founder of AshGrove Capital, noted that Xtremepush has shown consistent growth and product innovation over the years. The partnership underscores a shared commitment to supporting scalable technology firms in regulated industries. This financial backing positions Xtremepush to strengthen its foothold in the global CRM and gamification market while advancing customer engagement through AI and data analytics.